Online Marketing
The reason small businesses are depending more and more on online
marketing is two-fold: it is cost effective and it works. However,
managing an online marketing campaign should not be limited to having
just a website or a Facebook page. If you want people to read about your
product through the web, you need them to tell where you are. Otherwise,
you will be amongst that 97 % of the web entities who are hiding
somewhere in the net without anybody noticing.
Search Engine Optimization
Search Engine Optimization is the major component of the web-based
marketing. Often all of your efforts to create a beautiful website serve
no purpose if your clients do not see you through a search engine.
“Search engine optimization (SEO) is the process of improving the volume
and quality of traffic to a website from search engines via search
results.” (Wikipedia). Today there are more than 1.8 billion websites on
the Internet (NetCraft, Jan 2017). To be listed at the top of Google
ranking your site-content should be unique, meta-tagged and linked to
several other well-known & relevant websites.
To make your site search engine optimized, we follow several steps. The
following slideshow shows steps:
Free Assessment!
At the assessment phase, we will analyze your website in terms of design
and content. We will take notes on the content and then use our in-house
tools we will run a report on the mechanical errors. We will also
analyze the market and the competitors. Based on the industry you are
in, we will create a list of the most highly trafficked and targeted
words in your industry – and consult with you to choose the final
keywords. We will find the current ranking of the website in various
search engines. Based on these analyses we create a report including the
necessary steps and required strategies to bring your website to the
desired rank.
And remember the assessment phase is always free!
Build and Reconstruct
Content and Design
Content is the king. Know your audience, offer them values and let them
interact with your site. If your audience likes your site, chances are
Google will like the site too.
We will go through your site and make sure that your content is unique
and search engine friendly.
According to Google’s Webmaster Guideline, a website needs to have a
sitemap with a clear hierarchy and text links. Every page should be
reachable from at least one static text link. So, to optimize your
website’s searchability we will re-organize your site and offer a
sitemap to your users with links that point to the important parts of
your site.
One of the major variables in attaining high rankings is developing
incoming links from other websites that are well established and have
commonality with your website.
Technical Aspect
1. Test in different browser:
We will test your site to make sure that your site appears correctly in different browsers.
2. Optimize load times:
We will monitor your site's performance and optimize load times. Google's goal is to provide users with the most relevant results and a great user experience. Fast sites increase user satisfaction and improve the overall quality of the web (especially for those users with slow Internet connections).
3. Submit:
After the optimization process is complete, we will submit your website to all the major search engines and directories, including Yahoo, AltaVista, HotBot, AllTheWeb, Google, AOL, iWon and Netscape, MSN, Lycos, Teoma, AskJeeves and DMOZ (Open Directory). In addition to these submissions we add fee based directories such as Yahoo Directory Looksmart, Microsoft Small Business Central and several other quality directories which will add to your link popularity. And lastly, if your Website has indexing issues, we will create and submit site maps to both Google and Yahoo via their respective programs.
4. Update and Monitor:
Publish the client’s news or any latest products features through Twitter, Facebook, Blogs or any other News- Letters. Google strongly recommends that all webmasters regularly monitor site performance.
Once optimization is complete, we run reports again every week to check on the progress of your website. You will be updated on these monthly ranking report results via e-mail.
Social
The best part of using social media to market your product is: it’s
virtually free. The tricky part of using social media is that it
involves time and requires skills and strategies and can be
overwhelming. Our recommendation is knowing your audience. You don’t
have to be everywhere, just be where your audiences are.
We will analyze your desired audience, search where they live and
emphasize on those channels.
Blog:
Blog is a great way to share your knowledge and expertise with your clients. We can link up your blog with your company’s site and customize it reflecting your company’s logo and color theme. Besides if you need help with editing or creating content, our expert content writers can provide you support and guidance.
Facebook:
We can customize your Facebook page and link it with your website. If required our social media experts can also update and maintain your company’s Facebook page. Facebook also offers a convenient way to advertise your products to people of a specific age group, gender or of certain interest. If you require, we can also help you to send your message to the target market using Facebook advertising.
Twitter:
If you want to let your customers know about your latest products or business update you can start tweeting and create your followers. However, twitter is only helpful when you have frequent and consistent updated of your products/services.
EMail Campaigns
For us, robust email marketing strategy goes beyond just sending
emails. Our experience and research helped us determine that not only is
having email behind your converting customers effective in driving
revenue, but utilizing email as a mousetrap to capture those
non-converting visitors helps drive it further. We want to make sure
that we are staying on top of your list and always growing it.
Industry Specific Networking
We can submit your web- link to the local and your industry specific directories. We can also send your company updates or latest product information to those community news letters by submitting articles or reviews on your behalf.
Online Reputation
Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web sphere content(Wikipedia). Our web
researchers will
- Watch for every comment or review made to your company,
- Constant feedback on behalf of you or your company.
- Promote positive comments.
- Resolve negative feedbacks so it is less visible through search engines.